-- Last Updated: Jan-15-14 8:35 AM EST --
Boating stores sell a product called "Marine Tex" which is a thickened epoxy and it's available in white or grey. For a non experienced person, I would use that. That damage looks cosmetic and probably not through the hull but only close inspection will tell. Even if it is a crack into the hull, you could pry open the crack, put it epoxy filler let that harden, then grind it flush and fill the outside. It's at an extremely strong point in the boat and really gets no stress like the sides next to the cockpit.
Forget professional repair - it will be a lot like $200+ It's the time not the actual work.
Wall Mount Boat Racks
Touring Kayak Paddles
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