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  It's just PR. I ran into
  Posted by: g2d on Jul-15-13 4:10 PM (EST)
 

a paddle mag article in which Payson Kennedy and Claude Terry said specifically that the explosion in canoeing interest and purchasing was already underway before Deliverance appeared. I don't know why they would say that if they didn't believe it.

Mad River, Blue Hole, and Moore were already making and selling new boats before Deliverance. I believe Sawyer was also. Grummans were cheaper. Maybe they profited from the presence of the new designs from smaller manufacturers.

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