-- Last Updated: Jul-07-13 7:33 PM EST --
I have often read that the biggest canoe-sales volume that the Grumman company ever had in their history, by far, occurred right after that movie came out. I think the boom lasted a couple of years, but was most pronounced shortly after the movie first started playing. I can't say what other long-time canoe "standards" experienced, such as companies like Old Town, but that's what happened for Grumman.
I think what you saw is attributable to the fact that rank amateurs getting started with their brand-new canoe aren't likely to show up at the same places as the hard-core whitewater folks that you hung out with. That said, I think it was Bob (thebob.com) who once quoted some source that talked about several amateur canoers dying in difficult rapids shortly after the movie came out, with those rapids being the type where paddlers of such a skill level were normally not ever seen.
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