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  A few years back a study was made
  Posted by: willi_h2o on Jun-15-13 1:03 AM (EST)
 

http://wavewalk.com/blog/2008/01/15/canoe-and-kayak-market-trends-in-recent-years/

The 2006 US market for canoes was a little over
100,000 units sold, at an average price of nearly $550 per unit.
The market for kayaks was over 350,000 units sold
at an average price lower than $500.

The total 2006 market for canoes and kayaks was $233,000,000.

The overwhelming majority of U.S.A. paddlers
are willing to sacrifice speed for stability.

Paddlers "stay" at that entry level and simply don't progress
to the traditional, narrow designs of kayaks/canoes

 Great Products from the Buyers' Guide:

Paddling PFDs

Heel and Pegpads™

Kayak & Canoe Outriggers

Sunglasses

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