The 2006 US market for canoes was a little over
100,000 units sold, at an average price of nearly $550 per unit.
The market for kayaks was over 350,000 units sold
at an average price lower than $500.
The total 2006 market for canoes and kayaks was $233,000,000.
The overwhelming majority of U.S.A. paddlers
are willing to sacrifice speed for stability.
Paddlers "stay" at that entry level and simply don't progress
to the traditional, narrow designs of kayaks/canoes
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