Folks who know something about paddles, do not, usually, get their paddles from big box stores - I'll just safely assume that in your lingo big box store equals sub 50dolar 250cm wonder.
Folks who typically purchase those said sub 50dollar 250cm wonders lack understanding that would enable them to match kayak with a paddle.
Touring Kayak Paddles
Kayak & Canoe Covers
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