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  EMS was doomed
  Posted by: Waterbird on Feb-14-13 8:26 PM (EST)
 

They were great in the 1970s, but after that they never developed a corporate image that distinguished them, as REI, LL Bean, Cabela's, and others did so well. High prices, uninspiring equipment designs (like tents).

 Great Products from the Buyers' Guide:

Paddling PFDs

Recreational Kayak Paddle

Bug Shelters

Paddling Gloves

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