If the surf insn't too big (and in this video it didn't appear too big in that specific location) I'd be inclined to have person and boat drift to shore with only minor outside help (i.e. no ropes but maybe some carefully done contact tows). But if bigger surf my biggest fear of landing is whether the group could launch after the fact. So if at all possible I would tend toward towing further off shore to give more options.
URCHIN Portable Anchor
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