-- Last Updated: Nov-17-12 8:53 AM EST --
What has irked me about Tiderace and this issue is the pompous and disingenuous claims that have been repeatedly made by some of your associates on these boards. You would be well served to give serious consideration to their judgement and temperament, and how that reflects on your company image.
I believe it is always best focus the message on the merits of ones own product rather than make the discussion about disparaging the competition.
Imagine if BMW announced that it is restructuring, and has decided to outsource all manufacturing to a 3rd party in Korea, claiming that this decision has nothing to do with profitability, and is all about quality.
Then they go on to say that it is no longer possible for anyone to build a car to their quality standards anywhere in Europe, Japan, or North America. When asked the obvious question "what about Mercedes and Audi?", the new BMW boasts that their new 3rd party manufactured cars will be superior to anything Mercedes or Audi ... or any other luxury car brand ... can ever build ... because only their new partner posses the unique skill and technology to make this so.
No one would buy that line, and BMW would be ridiculed.
But suppose instead they said something like this: based on excessive regulations, taxes, and union demands, we are faced with a decision to either compromise on quality in order to continue manufacturing in Europe and North America, or outsource to a country that has more favorable costs. After extensive searching, we have found a manufacturer in Korea that can produce a product that is at least equal to the high quality product our customers know and expect from BMW. That's a heck of a quality statement in itself. In fact, the improved cost structure will allow BMW to improve materials and features. Then they shift the discussion to how this will allow BWM to focus in design and innovations.
Valley, P&H, and a few others are the Mercedes and Audis of Sea Kayaks. Putting Tiderace in that league is enough said on quality: "Cobra can manufacturer our designs to our high standards for quality, and deliver a boat that is as solid and well made as the very best boats on the market today, bar none."
The rest of the discussion is about YOUR boats.
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