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  There is theory and research
  Posted by: Dr_Disco on Oct-09-12 5:20 PM (EST)

Google "dissonance theory". For example, there is research that shows that when people buy a new car they read literature afterward that supports their purchase. It is a perfectly reasonable and a long supported idea in psychology that people avoid dissonant cognitions (I bought this expensive boat and it paddles like shit). So it is not just enthusiasm that results in 10's.

 Great Products from the Buyers' Guide:

Touring Kayak Paddles

Sport Gloves

Pull-Up Strap Handle Kit

Kayak/Canoe Ergometer

Classic Freestanding Rack

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