I know for a fact that some folks order hulls without demoing them through the dealers.
Some sell direct to consumers.
Some kayak manufactures had an epiphany, of sorts, - if known coaches paddle an X kayak, folks will be curious in trying it out; will, probably, be inclined to purchase them, since, you know, that kayak paddled by a person who knows how to use it looks really awesome. And you should really hear some company reps talk up a storm.
I heard that at least one major kayak manufacturer has changed the business model - dealers do not own hulls, just show them off. But, you know what they say about hearsay, right?
Custom Boat Graphics
Pull-Up Strap Handle Kit
2-3 Canoe/Kayak Trailer
EZ Launch™ Kayak & Canoe
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