the "Valley dilemma"
Posted by: slushpaddler on Oct-03-12 4:09 PM (EST) Category: unassigned
OK - so you're a sea kayak manufacturer. How do you serve the masses while still catering to the niches? Or do you?
So what do you carry in your product line? Here's a stab at it:
Single distance stable tourer
(everything above x 2 for LV versions?)
4-place Boat Trailer
Cartop Kayak Carriers
Touring Kayak Paddles
|Table of Contents|
|Messages in this Topic|
Posted by: NateHanson on Oct-03-12 4:56 PM (EST)
Tiderace seems to be taking another approach. They've quite rapidly turned out a very filled out product line. I counted something like 20 different models? A few Xtra sizes, the plastic xtra, the Xplores, the Xcapes, the Xcites, the Pace series, etc.
but for how long?|
Posted by: slushpaddler on Oct-03-12 5:18 PM (EST)
Can they sustain it? If so, then Valley should be able to sustain their lineup.
Posted by: old_user on Oct-03-12 5:32 PM (EST)
If you total it up, all boats in all sizes and materials, Valley will be offering 20 boats going forward.
Posted by: Wayne_Smith on Oct-03-12 5:14 PM (EST)
The real problem is volume of sales. Sea kayaks are not a high volume product line by any means, and even the heavyweight manufacturers of the industry occasionally have to cut back their lines, or lose money.
I understand that|
Posted by: slushpaddler on Oct-03-12 5:17 PM (EST)
So, given that challenge, what's in your fleet?
Posted by: Wayne_Smith on Oct-04-12 7:34 AM (EST)
Posted by: old_user on Oct-03-12 5:52 PM (EST)
This is what I would have, if I ran a higher-end kayak company:
Posted by: abc on Oct-03-12 8:38 PM (EST)
- Expedition/'serious touring' boat
Posted by: old_user on Oct-03-12 9:38 PM (EST)
not sure it is a Valley dilemma|
Posted by: Peter-CA on Oct-03-12 10:00 PM (EST)
Only a few boats eliminated|
Posted by: sitka on Oct-04-12 9:47 AM (EST)
Valley only discontinues a few boats. They still offer a fully developed product line. It's not like the molds for the glass boats require much beyond digging them out for maintenance as they are hand laid boats.
reading too much into it|
Posted by: slushpaddler on Oct-04-12 9:49 AM (EST)
I used the title because it was current and topical. But the question was what would your range be if you produced sea kayaks?
function vs fashion|
Posted by: abc on Oct-04-12 11:04 AM (EST)
Yes and no|
Posted by: old_user on Oct-04-12 11:45 AM (EST)
It was more than a few boats that Valley dropped. Counting all the different sizes and materials, they dropped 10 boats total, out of 30. Their new sea kayak line-up is going to be 20 boats, so they cut back by a third.
A former designers perspective|
Posted by: salty on Oct-04-12 12:56 PM (EST)
FWIW? Ok first off I want to preface my comments with a statement of no right or wrong here, good or bad etc. These are "my" thoughts after years in the business instructing, guiding, designing,R&D,yadda yadda...
Posted by: old_user on Oct-04-12 1:29 PM (EST)
Thank you Salty, that was awesome to read. =]
Posted by: salty on Oct-04-12 2:17 PM (EST)
Epic boats are cool and it was neat to see Freya go that route as her athleticism and personality fit with Epic. She "left" the traditional world in search of a better match for her. I liked some of the Kayak Pro stuff too and yeah I think more fitness based, ocean race inspired models would be a good direction. I read here and other places soo much mis-understandings about boats like QCC's Epics, etc, and much of that is adherence to traditinal sea kayakie notions that were never accurate to begin with.
Posted by: old_user on Oct-04-12 2:26 PM (EST)
there has been a recent radical shift|
Posted by: CapeFear on Oct-04-12 2:25 PM (EST)
A recent, successful, or at least recently successful, radical shift in paddlesports.
the biggest problem|
Posted by: no_kayak on Oct-04-12 2:50 PM (EST)
For any small sea kayak manufacturer is the route to market.
Posted by: suiram on Oct-04-12 3:26 PM (EST)
I know for a fact that some folks order hulls without demoing them through the dealers.
Lots of great commentary above|
Posted by: salty on Oct-04-12 3:52 PM (EST)
Nice chat here. Lots of variables for sure. Valley owners are smart guys so I think their decision making isn't knee jerk.
Posted by: RavenWing on Oct-04-12 9:41 PM (EST)
some folks buy a kayak without demoing. One reason may be geography and the availability of a particular model. Or they know the dealer will let them return it, or they've had great experience w. that brand in the past.
wow. do I know you?|
Posted by: salty on Oct-05-12 12:51 AM (EST)
your post is real. Gotta be an industry guy!
Posted by: old_user on Oct-05-12 7:26 AM (EST)
I bought my Delta|
Posted by: kilifiman on Oct-05-12 12:48 AM (EST)
direct from the manufacturer. Shipping was by Fedex and was included in purchase price. Of course there was no Delta dealer within 1000km, so had to go that route.
Perspective of a newbie|
Posted by: rpg51 on Oct-04-12 7:16 PM (EST)
So I am new to sea kayaking - but not paddling. In the last couple of years I have been poking around and reading a lot, hanging out here some, etc. I have to say that my impression is that Valley's marketing effort could be lacking because while they are clearly making excellent and well respected boats I do not see, or notice, much about their boats. Until recently I would not have even thought of purchasing a Valley kayak and I have to think it could be because of a lack of marketing effort. Could be wrong of course.