I worked for Tiderace
Posted by: no_kayak on Oct-02-12 3:02 PM (EST)
The reason I know what I do is because I worked for Tiderace when the decision to move was made and was party to all the gory details.
The move to Thailand was motivated entirely by quality and at the expense of terms and pricing that the dealer network could easily stomach.
It would have been far easier from a short-term business perspective to continue allowing Charger Composites to do a mediocre job building Tiderace boats, but mediocre isn't what the company was or is about.
We took a hard decision to move at a time when it would cost us a year's business development, because there was a need to move away from Charger and at the same time, the facility that offered us the best quality we had ever seen was Cobra in Thailand. This is Cobra who work to International ISO Standards and work with brands such as Ferrari and Audi.
Frankly, to talk about them as if they are some environment-killing bucket shop is ignorant behaviour.
We went from a European factory where product was at time less than 50% firsts, to one in Thailand where the rate is more than 90%. That is not a price issue, that's a quality one.
Trust me when I say, our payment and delivery terms were the toughest in the marketplace and the reason Tiderace survives is because the first consideration is the quality of the product, sadly at the expense of commercial advantage.
Kayak & Canoe Covers
|Table of Contents|