A friend of mine and I did a test. A bunch of us went out paddling and he stood on the shore as we returned. He said that since the kayaks were so low in the water, their color didn't make a lot of difference. If he looked really close he could see the difference but it wasn't that obvious.
But, he said that bright paddle blades helped much more.
Your mileage may vary.
Touring Kayak Paddles
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