Jay's onto something...
Posted by: NewbTastic on Sep-10-12 8:29 AM (EST)
"What happens in manufacturing is if you have too many models, you are actually competing with yourself. You force dealers to have to stock too many models which turns off dealers and is costly for them, and it produces indecisiveness in the consumer and could possibly make them look elsewhere. It's best to just have the winners because it makes life easy for the dealers and consumers as well."
Good points, and interestingly, I just read an article in a psychology magazine that largely echoes them.
Basically, they performed studies where groups of consumers were given either 4 choices, 24 choices, or 64 choices.
The larger the number of choices, the more indecisive consumers were, and the less satisfied they were with whatever they eventually picked.
While the study didn't explicitly say so, the gist I got was that a 'grass is always greener' effect occurred, where if there were a TON of choices, consumers started to prioritize finding/making the 'perfect' choice (which may not even exist) over just getting the shopping over and done with and enjoying the item.
When the selection process becomes more important than the having/using/enjoying, something's amiss.
YakCatcher Rod Holder
|Table of Contents|